Purposely

Purposely is for founders who are using or considering the company limited by shares legal structure and want to embed their purpose. This tool guides you through a process to help you to create your company articles of association. The model articles available from Purposely contain drafting by law firm Bates Wells, to provide you with a template to help you embed purpose into the DNA of your business. 

Business leaders are waking up to the power of purpose for their companies: a clear purpose can drive employee satisfaction and attract customers, and it can help founders build a business that reflects their values and goals. Join the growing number of UK companies with a purpose beyond profit.

To find out more about the Purposely model articles and how you can use them, please read our FAQs and Important Notes section. 

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How it works

1

Tell us about your business

Answer a few questions about you and your business.

2

Choose amended articles

Based on your answers, Purposely will suggest one or more options for you to consider.

3

Specify your purpose

We’ll give you tips on how to draft and insert your company’s purpose into the Articles (if you wish to do so).

4

Commit your business to purpose

If you decide the amended Articles are right for your company, find out how to register them with Companies House.

Benefits of using Purposely

Ensure focus

Attract and retain talent

Ensure authenticity

Define success

Entrench values

Secure legacy

Purposely.

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A clear purpose can help companies to focus and make the right decisions at strategic and operational levels.

Employees are increasingly keen to work for an employer with a purpose they believe in.

Putting purpose into its DNA creates an unambiguous and authentic commitment, deep within the company.

Company law allows founders to fundamentally redefine success for their business.

Embedding purpose can help founders to build companies that reflect their ethics and deliver the impact they want to see.

Building in purpose protects the founder’s vision even when their control is diluted or they step away altogether.

Ensure focus

A clear purpose can help companies to focus and make the right decisions at strategic and operational levels.

Attract and retain talent

Employees are increasingly keen to work for an employer with a purpose they believe in.

Ensure authenticity

Putting purpose into its DNA creates an unambiguous and authentic commitment, deep within the company.

Define success

Company law allows founders to fundamentally redefine success for their business.

Entrench values

Embedding purpose can help founders to build companies that reflect their ethics and deliver the impact they want to see.

Secure legacy

Building in purpose protects the founder’s vision even when their control is diluted or they step away altogether.

Ready to start

 

 

Want to know more about purpose and company articles?

Our FAQs

Success stories

Meet some of the businesses who have committed to a purpose beyond profit.

Monika Poppy
Sustainability is Cool

"Using Purposely helped me amend my articles and achieve social enterprise status which shows the dedication of sustainability is cool to help the community. The tools on Purposely are simple and effective with an easy to follow guide."
 
Helen James
Nutriri

"Using the Purposely platform really helped coach us through the process of determining which articles to adopt."
Ben Atkinson-Willes
Active Minds

"One of the many benefits of putting purpose at the core of our business was that it made us measure impact"
Juliet Davenport
Good Energy

“By balancing our stakeholder groups, we ensure we’re making effective choices, so that we can continue to drive towards our purpose”

Brought to you by

Bates Wells
UnLtd
Department for Digital, Culture, Media and Sport

 

 

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